First and foremost, Happy Easter! What a wonderful day to celebrate life. Second, please pardon the delay between posts but as we all know, life happens. I won't bore you with the gritty details of a quick getaway followed by ER visits for both of our dogs but suffice it to say, there's been a few distractions to pull me away from my what I hoped would be a routine posting schedule.

Well there's simply too much going to limit this post to one particular topic. This would be a like a weatherman only talking about the wind during a hurricane rather than the wind, rain, storm surge, flooding, power outages...you get the point. It is ever so apparent that part of the deal to get traction on your product is the cold hard fact that you have got to do the hustle! "The hustle?" you might ask; yes, the hustle. The hustle of lining up times with the stores who have graciously agreed to afford you the opportunity of placing your product on their shelves. The hustle of gathering your supplies such as cooking equipment, ingredients, marketing materials, etc. and pacing them up to go to a store and offer free samples to all the passers by in hopes that they are so overwhelmed with flavor that they immediately place an order for 1,000 units! Yes, the hustle...a necessary part of hawking your wares. My wife and mother-in-law are to be commended for their efforts this week and kudos on what could seemingly be described as a couple of successful tastings.

OK, so every fledgling business has them but nobody knows what they're going to be or when they're going to hit until they hit...I'm talking about Growing Pains! Now understand again that this is from the perspective of the spouse watching from the outside as his wife works like a mad woman to get her business firing on all cylinders. Sometimes it's like watching someone blow up a balloon that has a small hole in it somewhere. They keep blowing it up and blowing it up but the air just keeps leaking out of it until you put a piece of tape over the hole until you get a new balloon. 

This past week I watched the inevitable trains approach their collision. Two businesses working harmoniously with one becoming more and more well established and the other gaining traction, both in the same work space. The problem, to sound like a happy hippie, is with time and space, man! Both are in high demand and neither have adequate supply.  I commend my wife for all of the tasks she takes on during the day and some (including me) see her as a SuperWoman. It's hard to see her facing situations that add more to her plate because, like a SuperWoman does, she will take it head on in the relentless pursuit of conquering the challenge. So all this beating around the bush translates into the simple fact that at some point, in the not too distant future, Weat Free is facing the reality of finding a new location to prepare and package its delicious goodness. This is a daunting, yet not insurmountable, situation that must be dealt with and chalked up simply to growing pains. It's a challenge....but it's a good challenge.

So this is blog is going to be from the perspective of the spouse of one of the owner's of Weat Free. My goal is to provide an inside scoop from an outside view of my wife working feverishly on this magnanimous endeavor to create allergen free products to the world, albeit one loaf of bread at a time. 

A brief catch up: My wife discovered that gluten was giving her extraordinarily awful migraines and once she removed this little ingredient from her diet, voila, no more migraines. Good for me and the family; Great for her sanity and peace of mind. Now, being the tenacious woman that she is, an opportunity was borne out of this realization due to the rapid conclusion that gluten free products on the market left more to be desired in the way of taste. She and my mother-in-law began unlocking the recipes to delicious breakfast breads and decided that they were too good to keep to themselves. Combine this with a wonderful neighbor who had blazed a significant trail in this area along with her generosity and kindness and the next thing you know Weat Free is alive!

This week's update includes the fact that Weat Free Waffle Mix has been in Cook's Warehouse in Decatur for a couple weeks and all of Weat Free's product line will be on shelves in all 4 locations of the Natural Foods Warehouse markets located around Atlanta! This is very exciting news for Weat Free and our family as it is showing that hard work is being rewarded through recognition and we're hopeful that the  end consumer will fall in love with what Weat Free has to offer. 

Until next week...